I’m lucky enough to be involved in an exciting project at work. The company I work for is launching a high-end indoor cycling studio this summer, and I’m responsible for the design concept, advertising and marketing, alongside sourcing the spinning bikes, finding motivated instructors and the general set-up of the studio. I’ve always loved spinning classes so the opportunity to build and grow a brand new studio, is something I am passionate about.
I’ve just returned from a trip to Cologne, Germany, where I visited the FIBO show with the company director and his son. FIBO is the leading worldwide tradeshow for fitness, wellness and health, with an absolutely huge range of equipment, clothing, nutrition and accessories on offer. The show is attended by gyms, wellness facilities, physiotherapy practices and hotels looking to source the latest, most innovative kit. We mainly focused on the training equipment area of the show, which was absolutely vast- I saw everything from diamanté-encrusted power plate machines, portable climbing walls, slings for aerial yoga and water-powered weight machines. FIBO also hosts the world’s largest body-building convention- which was quite something to behold- the halls were packed to the rafters with protein shakes and muscle-bound men and women!
Of course, our main reason for visiting was to secure the spinning bikes for the studio. A new bike was being launched at the show which is unlike any other spin bike I’ve ever ridden, and we will be the first studio in the UK to offer this top-of-the-range cycle.
The Keiser M3i is the most technologically advanced indoor cycle featuring a wireless Bluetooth system which records and transmits the rider’s data. The bikes will be customised to Cycle Rhythm colours, and I can honestly say they will be a dream to ride thanks for the super-smooth band-operated flywheel system. I could go on and on about what makes these bikes special- but I think the best way to experience them is to come down to Cycle Rhythm once we open!
We aim to deliver the best indoor-cycling experience at Cycle Rhythm, we have top of the range bikes, high-energy instructors, a luxury environment, nightclub quality sound system, a chill-out zone, plus a strength-training area for a total body workout. This won’t be your run-of-the-mill spin class, Cycle Rhythm will offer you the ride of your life! We don’t plan to stop at one studio either- another nine are planned within the next three years!
I have plenty to get to work on following our trip- mostly importantly designing the adverts, the studio interiors and our website. Finding the right instructors is a top priority, so please get in contact if you are or know of any amazingly motivated and exciting cycle instructors!
The initial Cycle Rhythm studio will be based in Loughton, Essex and you can register for updates on our webpage.